Jay Rosser, founder and fractional CFO at Empire Finance Partners
About Jay

Jay Rosser

I founded Empire Finance Partners to give growing and established businesses direct access to senior financial leadership — without adding a full-time executive before the business is ready for one.

My career spans 21 years across Africa and Europe, built at A.P. Moller-Maersk in roles covering strategic finance, investment governance, business performance and transformation. I have advised executive teams on complex decisions across 47 countries, evaluated global asset investments exceeding USD 1 billion, and helped secure approval for a USD 250 million African growth programme.

What I bring to clients is more than technical finance. I combine commercial judgement, operational understanding and disciplined analysis to turn financial information into clear priorities and practical action. My style is hands-on, direct and collaborative: understand the business, simplify the complexity, and build solutions that the team can sustain.

“Good finance should create clarity, confidence and better decisions.”
Founder and Fractional CFO, based in Cape Town
Global and regional leadership experience across Africa and Europe
Capital allocation, FP&A, performance improvement and finance transformation
Experience across logistics, supply chain and asset-intensive businesses
CGMA (CIMA)  ·  CSCP  ·  BBusSc (Hons) Economics, UCT